ITU breaks new ground with first in-house live TV production
On 18 May, the Cagliari World Cup became the stage for a major first in ITU’s race coverage, with its media team delivering the full live broadcast and media production in-house. This marks a great step towards the expansion of TriathlonLive, the new revamped OTT platform powered by Havoline that ITU redesigned at the beginning of the 2019 season, and that has already the one-stop-shop for all triathlon fans.
Since March 3, we have streamed live three World Triathlon Series events, each of them with exclusive 20-minute pre and post live shows, two World Paratriathlon Series events, the Multisport World Championships in Pontevedra, all World Cups and countless other International Triathlon events. Including the first time that we managed to obtain a live stream out of China (the Chengdu World Cup) and ITUs first ever full live broadcast and media production in-house (Cagliari World Cup).
And we have distributed not only the live races: we’ve compiled exclusive interviews with the likes of Alistair Brownlee, Mario Mola, Vincent Luis, Kristian Blummenfelt, Flora Duffy, Javi Gomez Noya and Vicky Holland to name but a few. We’ve done unique features on high altitude training, training camps and newly developed age group content which will increase engagement with our essential core markets. We’ve produced exclusive pre and post shows in all WTS events with a behind the scenes perspective.
Following the success of Cagliari, ITU plans to continue the pilot and cover the majority of its 2019 World Cup calendar (where connectivity allows). We will continue to present more opportunities for athletes on the circuit, showcasing their talents to a global audience, as well as the host cities themselves. The next in-house live productions are planned for the Nur-Sultan (formerly Astana) World Cup, Kazakhstan on June 15 and the following week from the Antwerp World Cup in Belgium on June 22. So of course, we’ll continue the pre and post shows from WTS Leeds, Nottingham, Montreal (in the coming months) and full coverage of the European Championships live from Weert in the Netherlands on May 31.
End of June we will see on TriathlonLive WTS Montreal, along with the Paratriathlon Series, to then move to the summer where triathlon fans across the world will have available multiple events, including Hamburg WTS and Mixed Relay World Championships, WTS Edmonton, the Tokyo 2002 test event, World Cups in Tiszaujvarus and Karlovy Vary and the Grand Final in Lausanne, along with some other races. With anual and monthly passes available, don’t forget to tune in to TriathlonLive every weekend for the most thrilling triathlon action, both live and with exclusive contents on demand.