By Erin Greene on 10/06/13 at 9:05 am
ITU is pleased to announce organisers of the 2013 PruHealth World Triathlon Grand Final London have partnered with the leading wetsuit and swimming brand blueseventy for the championship race.
This year marks the fourth time the ITU World Triathlon Series has staged an event in London but the first time that London hosts the Grand Final. The PruHealth World Triathlon Grand Final races will be held at the iconic Olympic venue in Hyde Park on 11-15 September 2013, giving all athletes the opportunity to compete on the same stage as London 2012 Olympians.
“We are very excited blueseventy will be a partner of the PruHealth World Triathlon Grand Final London,” ITU President and IOC Member Marisol Casado said. “blueseventy not only make outstanding products, they share our belief in the benefits of triathlon.”
blueseventy will be active in working directly with participants of the event, which will welcome 8,500 athletes from all over the world. The swim section takes place in the Serpentine Lake in Hyde Park where most, if not all, participants will be wearing wetsuits.
Tim Moxey, CEO of blueseventy said: “We are delighted to announce our support of the PruHealth World Triathlon Grand Final London. Our wetsuits have already proven themselves in the Serpentine, having come out of the water first in both the men’s and women’s races last summer.
“For many people the opportunity to race at the Olympic venue will be a career highlight. Our experience of having produced and fitted the fastest wetsuits for the last twenty years should enable us to help them perform at their best, so we are looking forward to being actively involved with training days, offering advice and being there in September.”
The PruHealth World Triathlon Grand Final London will be available live on TV to an international audience of more than 160 countries, as well as streamed online.
Upsolut, the marketing agency of the ITU World Triathlon Series and an agency of the Lagardere Unlimited Group, brokered the partnership. Tim Stemp, Chief Commercial Officer of the ITU World Triathlon Series said, “The rapid growth of triathlon in the UK and around the world provides a varied and enthusiastic participant base for the World Triathlon Series. blueseventy creates excellent products and provides expertise to our audiences to meet their sporting aspirations.”
The event is being organised in partnership between Upsolut Sports UK and British Triathlon and is part of UK Sport’s Gold Events Series, the UK’s legacy programme of major international sporting events, It is supported by the Mayor of London as one of the first major legacy events happening in London after the 2012 Olympic Games.
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