Triathlon Fuelled by New Partnership

Triathlon Fuelled by New Partnership

By ITU Admin on 04/06/06 at 12:00 am

BG Group, the global natural gas business and the International Triathlon Union (ITU) today announced a new long-term global partnership to help increase world-wide reach, participation and resources for the Olympic sport through to 2014.

The new partnership, which will last at least until 2014, is unprecedented in the history of triathlon with BG Group placing significant resources and investment to support the sports global development at both grass roots and elite levels. 

The project links one of the leading players in the global energy business with one of the worlds fastest growing, diverse and environmentally friendly sports. It provides additional funding of at least $2m per year for the next nine years and the ITU’s flagship event series is now renamed BG Triathlon World Cup. 

Les McDonald, President of the ITU said:

Today represents an exciting landmark for triathlon as we welcome BG Group to the ITU family.  BG is a company with whom we have a genuine partnership with shared aspirations and their support will help us expand the global appeal of triathlon and achieve our long-term objectives of more athletes representing more flags at future Olympic Games.

Charles Bland, Executive Vice President, BG Group said:

BG Groups commitment is deliberately long term as we intend to help the sport achieve its global objectives at the elite level but also in growing participation at grass root.

Triathlon appeals to people of all ages and fitness and provides wider social benefits through sport participation as well as leaving a positive environmental footprint.  We have been impressed by the success of ITU to date, in the speed with which they have established triathlon as an Olympic Sport and the culture of commitment, equality and inclusion they have fostered among the athletes and national federations.

In 2006, BG Group funding will boost ITU numbers with three new roles including the appointment of former US triathlon team coach Libby Burrell to head the sport development programme aimed at increasing participation levels across the globe. 

The partnership programme will include:

Increase in athlete prize money for World Cup and World Championship events
Development of new national federation affiliates
Creation of World Training Camps for athletes
Increase in number and qualifications of coaches and technical officials
Support to host triathlon events at all levels
Support for the development of up and coming athletes
Appointment of additional ITU staff to support the sport development programme
Global campaign to raise the profile of the sport


Richard Stannard, a British triathlete and athlete representative on the ITU Executive Board, said:

Having a successful career in triathlon requires support from a whole team of people and organisations.  This support is more readily available in some countries than others.  To know that in future, athletes from developing nations could have the same access to top level coaches and events as richer nations can only enrich the sport and guarantee a whole new generation of triathletes.

Ainhoa Murua from Spain, said:

BG Groups involvement will make a huge difference to our sport.  This is additional financial support that we have never had before and will be essential for the future development of athletes and the profile of our sport.

Watch the pre race build-up from Madrid, with exclusive video from the athletes village and the launch of ITU’s new global sponsor -the BG-Group.

Click here to watch video now.

Click here to listen to audio interviews from the athletes.

Richard Stannard (GBR)

Lauren Groves(CAN)

Mark Fetta (USA)


For further information contact:

Stephen Bourdeau, Media and Marketing Coordinator, International Triathlon Union
Tel: +1.780.702.2001
Mob:+1.780.908.9299
Email: stephen.bourdeau@triathlon.org

Sarah Shore, Sponsorship Press Officer
Tel:  +44. .1483.209.847
Mob:  +44.7748.845692
Email:  bg-triathlon@brand-Rapport.com

About BG Group
BG Group is a global natural gas business.  Active on five continents in over 20 countries, it operates four business segments - Exploration and Production, LNG, Transmission and Distribution and Power.
BG Group seeks to support social and economic development in the communities where it does business by providing structured funding for community initiatives that match its skills transfer theme.  For more information, visit www.bg-group.com

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