Chain Reaction Cycles joins Dextro Energy Triathlon ITU World Championship as new sponsor

by Paula Kim on 04 Apr, 2011 01:36 • Español

The Dextro Energy Triathlon ITU World Championship Series has welcomed Chain Reaction Cycles as the Official Online Bicycle Store sponsor and the eighth global partner of the world’s premier triathlon series. 

Chain Reaction Cycles was established in 1985 as a family business but has grown to be the biggest online bike store in the world and a one-stop shop for everything related to triathlon.

For seasoned veterans or fresh newcomers, Chain Reaction Cycles caters to athletes of all abilities and offers technology-packed products as well as entry-level kit at great value.  In addition to a wide range of road and time-trial bikes and frames, they also boast an array of quality swimming gear, a comprehensive selection of running shoes, clothing, GPS equipment, endurance, hydration and recovery supplements from some of the world’s best nutrition companies.

Last year 21,000 athletes competed in mass-participation races in the Dextro Energy Triathlon Series in front of 700,000 spectators and global television audiences in 149 countries.  It is expected to attract higher numbers in 2011, helping sponsors and partners extend their reach to wider audiences.

Marisol Casado, ITU President and IOC Member:
“It is a pleasure to have a partner who like us, is committed to helping triathletes around the world. Chain Reaction Cycles makes top products available to athletes anywhere and everywhere through its impressive online store and we’re delighted to work with them through our premier series.”

Damien Duggan, Advertising Manager from Chain Reaction Cycles:
“We are delighted to be part of the Dextro Energy Triathlon Series, which will see the world’s best triathletes compete on the global triathlon circuit. Linking up with such a prestigious event is perfect for us, and with stages being held in Sydney, London and Beijing, its set to be one of the most exciting yet for competitors and spectators alike. The London round on August 6-7 should provide an excellent test for the competitors, as they get the final chance to race the course before the 2012 Olympic Games. We cannot wait!”

About Chain Reaction Cycles:
Chain Reaction Cycles was established in 1985 and has grown from a small family-owned bike shop to the world’s biggest online store.  Chain Reaction Cycles loves ‘all things bikes’ and is dedicated to keeping the following five core values:  To sell at the best possible price; To only sell quality products; To be honest about stock; To always be there for customers; To endeavour to always dispatch goods the same day they’re ordered. Chain Reaction Cycles provides worldwide shipping so whether customers live just down the road or on the other side of the world, Chain Reaction Cycles strives to deliver to the highest standard in the shortest time.
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